The birth of TUKUL !!

The TUKUL brand was created in early 2006, using 3 elements, namely, our children's idea, naive contemplation and creative thinking. It's sole purpose is to uplift the spirit of the Bahasa MALAYSIA usage in the commercial branding world. Prior to the brand's inception, we were mainly involved in the hardware retail business, offering an array of products from tools, household items to builders hardware. Realizing the stiff competition from local retailers as well as foreign brands,it has provoked us to pause and rethink on a new strategic marketing plan. Tirelessly, we argued, brainstormed and deliberated on dozens of ideas before passionately agreeing on the TUKUL design and brand. It was not smooth sailing at first though, with mainly negative comments coming from peers, friends and competitors. Demoralized and angry , we strengthen our mental state, and made a trip to Jakarta in May 2006. To our astonishment, the trip proved to be the turning point of our business journey.  We adamantly believed that the 'stumbling block/wall' that lies before us remain to be a mental image that emerge from fear of losing. 

"Where's the wall?" fiercely and abruptly coming out of Stephen's voice, murmuring about our relentless worry on the "wall" that preventing us to advance forward. "Show me, show me, where's the wall!" he repeatedly waving both his hands across our faces, simultaneously provoking us to prove our case. Confused, humiliated and stunned, logical intermittent thinking started to  spread across our mind, confirming the notion that the "wall" is merely an illusion, a common mental state in facing difficult business confrontation, that demand patience, passion and wisdom to overcome them. Viciously shaken to reality, as if being awaken from the last words of Mel Gibson in BRAVEHEART (moment before the famous battle with the English troops, if you recalled), broke open a hidden strength of new ideas and high minded efforts to be continuously relevant in the industry. Moving forward, we firmly believe that the TUKUL brand will create its own history in the business world, paving the way to a WORLD CLASS Malaysian brand!